In today’s time every business is adopting email marketing strategies to boost conversion rate and engage more customers to increase business growth. On a daily basis, we receive around 150-200 promotional emails, it could be related to promotions, social media, events and much more engaging content. But, have you ever focused on personalized key points added to the mail.
Email marketing is a form of digital marketing strategy which involves sending bulk emails to customers regarding your product or service and promote your business efficiently. These emails are used to build a connection with your customer by sharing weekly newsletters, discount coupons and informing about new launches.
For Example – Below, attached is a sample personalized mail I received from Internshala.
They added my name “Shreya” which increases chances that Shreya will definitely check and identify “What is this mail in reference to”?
Improve Customer Experience
Personalized emails keep customers engaged and build credibility. When a customer checks his email and finds his name there are more chances that a customer will interact with the mail and respond to it. Customers focus on the key points and visuals added in the mail to make it more captivating.
Improve User Engagement
Personalized emails increase user engagement and boost open and click rates. Including the recipient’s name, relevant content, and past user behavior creates a connection with the customer and makes them feel more familiar.
Build Trust & Credibility
When we often visit a shop and buy a product, we not only focus on the product and purchase it directly. But, we also focus on “how their staff treats us”, their behavior reflects “will we be coming back to the shop again?”. Similarly, personalized mail highlights our needs and offers us the best solutions, this builds trust between customers and brands.
Increase Conversion Rate
When a customer believes that you’re the one, who understands their requirements and offers them the best solutions there are more chances that a customer will recommend you to his family and friends. This boosts conversion rate and improves customer retention rate. You need to focus on the quality of the product or service that you’re offering.
Reduce Unsubscribed Rate
In email marketing process, when personalized content is used their are minor chances of getting unsubscribed. When a user remains subscribed it improves retention rate and chances of boosting business growth. When a user marks emails as “unsubscribed”, this reports directly to SPAM and impact our campaign.
Enhanced Brand Loyalty
Personalized emails connect directly with the customers and increase brand loyalty. When a customer feels familiar and buy a product from your website, they recommend it to their friends which improves your business and increase ROI thoroughly. Personalization increases customer segmentation such as his past behavior, preferences, purchase history and much more. This data helps in compiling targeted campaign and attract more customers.
Email Marketing is Cost-Effective way to connect with customers
There are many tools that helps in automating email campaigns and have built-in catchy templates to attract customers. Email marketing is a very effective and recommended method to make relations with customers and boost your business. You just need to focus on some key points and understand user requirement before drafting a mail. You must be clear with your target audience and offer them solutions that solve their challenges.
Best Email Marketing Tools
Here is the list of top email marketing tools that simplifies your campaigns and provice you better results based on the past demographics, user behavior, preferences, purchase history and much more.
- Hubspot
- Mailchimp
- GetResponse
- Mailerlite
- Omnisend
- Brevo
- Active Campaign
- Constant Contact
- AWeber
- Benchmark Email
- Campaign Monitor
- EmailOctopus
- Klaviyo
- Moosend
- SendPulse
- Zoho Corporation
- Mailjet
- Sender
- Sendinblue
- Benchmark
- Drip
- Brevo email blast software
- ConvertKit
- SendX
- Zapier
